Cyber Monday… Money Monday

Every year, millions of Americans cling to their computers and phones on this very day. Cyber Monday is the largest grossing e-commerce sales day out of the entire year. This year alone, Americans spent 10.3 billion dollars in sales on this single day which is 15% more than last year. The company that analyzes and summarizes the data from Cyber Monday is called Adobe Analytics.  

One of the main reasons that online shoppers spent more money this year than ever is a result of the COVID-19 pandemic. Many shoppers did not want to wait in packed lines or shop in overflowing stores on Black Friday. Instead, Cyber Monday allowed people to safely shop from the comfort of their own homes. 

Even this holiday season, Adobe Analytics projects to see more sales than ever. According to Taylor Schreiner, a director at Adobe Digital Insights, “Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays.” It’s interesting to see how the pandemic has caused many to lose their jobs, but still, see how sales revenue is increasing by large numbers. 

Smartphones have become essential to Cyber Monday sales. According to Adobe Analytics, about 37% of all sales on Cyber Monday were done through smartphones. This number has increased from the years past. More and more people are using their smartphones to shop rather than computers and laptops and that number of smartphone sale usage is expected to rise. 

All in all, Cyber Monday has always been a big day for e-commerce. However, this year, Cyber Monday was the best. Since deals were online, many people enjoyed sitting in their homes and saving on great gifts for the holiday season.